Promoting Your Brand

Sheffie Robinson • December 26, 2019

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience 
Take a few moments to plan your post 
Don’t forget to add images 
Edit carefully before posting 

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

Building Career Identity: How Students Discover Their Purpose Through Real-World Experience

By Sheffie Robinson • May 7, 2025
"Building Career Identity: How Students Discover Their Purpose Through Real-World Experience" emphasizes the importance of developing a career identity in today's dynamic job market. It highlights that career identity is an evolving sense of self, shaped by experiences, skills, and aspirations, rather than a fixed job title. The book argues that real-world experiences, such as project-based learning, internships, and community engagement, are crucial for students to discover their strengths and passions. Early exposure to these experiences helps students from diverse backgrounds overcome stereotypes and systemic barriers, fostering confidence and agency. The book advocates for schools and communities to support career exploration through reflective practices, mentorship, and equitable access to opportunities, empowering students to navigate their career journeys with resilience and adaptability.

How Talent Economies Will Shape the Future of Cities Beyond Tech Hubs

By Sheffie Robinson • April 30, 2025
The article discusses a shift from traditional tech hub models to talent economies in urban development. Historically, cities focused on attracting large corporations, leading to economic fragility and inequality. Talent economies, however, emphasize nurturing local human potential through education, entrepreneurship, and inclusivity. This approach involves integrating career-connected learning in schools, supporting small businesses, and addressing systemic inequities. Cities that prioritize talent economies gain resilience, attract ethical investments, and foster civic vitality. The future of urban success lies in unlocking human potential, making talent economies essential for sustainable and equitable growth.